Sober Sailor beer

1000 Islands Brewery approached me to design a label for their first-ever non-alcoholic beer. This was an exciting project that we were looking to get done in time for the new year, to create some buzz around Dry January. While 1000 Islands Brewery tends to have a strong and consistent look across its beer offerings, we took a unique approach with the Sober Sailor brew. This unique design helps this non-alcoholic offering stand apart from the rest, and creates some extra excitement around drinking it.