Carbon Neutral campaign
With the exciting announcement of Fullscript going carbon neutral, the marketing team built an entire campaign around the news. Beyond announcing the news, we offered additional information about carbon emissions and their impact on the climate, as well as information about how Fullscript specifically is reducing their carbon footprint.
It was important to give this initiative a visual identity that could live on past the carbon-neutral announcement.
For me, this meant creating a badge for Fullscript to proudly use and lead all future conversations around the climate with. This badge represents that going carbon neutral is only the first step in Fullscript's journey and commitment to the climate.
The message is placed within the environment itself. Rather than showing nature/the outdoors as 'somewhere else', Fullscript is placed intimately within it. The message and tone are proud and positive. Fullscript is making a promise – to be climate committed.
